Solely in the La Casas del Habanos, Habanos S.A. offers the Royal Robusto of the tradition-rich Habanos brand H.Upmann. This cigar in the popular Edmundo format (length: 135 mm; band size: 52) reinforces the range of the brand. The sales are exclusively reserved for the worldwide around 140 franchise shops of the La Casa del Habano. A second band on the cigars designates them as Habanos exclusively for sales in the La Casa del Habano. Anyone wanting to have these cigars has to hurry however: each year worldwide, only 5,000 boxes of ten cigars each are sold. The new exclusive format was presented for the first time at Festival del Habano 2011, and immediately commanded the attention of aficionados from all over the world. The tobaccos for the light to medium strong mixture come from the best plantations of the legally protected cultivation area Vuelta Abajo.